A flagship store opening event for a premium lifestyle brand was held on the afternoon of July 1 in Gangnam-gu, Seoul. The occasion drew significant attention as major K-pop stars including Jin from BTS, Jisoo of BLACKPINK, Sana from TWICE, and Ningning of aespa made their appearances.

The brand, known for its high-end lifestyle offerings, officially launched its first flagship store in Asia at Dosan Park, Seoul. This move highlights the company's acceleration of its global expansion strategy, with the Seoul opening marking a significant milestone for its presence in the Asian market.

The presence of such prominent K-pop artists at the event underscores the growing influence of K-culture and its role in the international marketing of leading brands. With celebrities like Jin, Jisoo, Sana, and Ningning participating, the event was a vibrant showcase of Korea’s contemporary pop culture, reflecting the synergy between fashion, lifestyle, and entertainment.

Note “This article was translated from the original Korean version using AI assistance, and subsequently edited by a native-speaking journalist.”

Photo=Provided by the brand