Girl Group RESCENE's Agency Sparks Controversy with Expensive Gift Mention in Birthday Notice

RESCENE, the rising girl group dubbed the "small-label miracle," finds itself embroiled in a heated fan debate over a birthday support announcement for member Rive.

The Muse Entertainment, RESCENE's agency, posted a notice on their official channel regarding birthday support (gifts) for Rive's upcoming birthday on October 11. The controversy stems from a specific line in the announcement: "For items requiring prior coordination with the company (such as custom in-ear monitors), please inquire via email."

Custom in-ear monitors, essential for stage performances and tailored to individual artists, can cost millions of KRW (thousands of USD). Critics argue that this implies the agency is relying on fans to provide professional-grade equipment. While not directly soliciting these gifts, the mention of such high-priced items is seen as subtle pressure on fans.

The controversy is amplified by the recent trend in the entertainment industry where celebrities are rejecting expensive gifts or only accepting handwritten letters to alleviate financial pressure on fans. This move by RESCENE's agency stands in stark contrast to actions taken by stars like G-Dragon and Park Bo-gum, who have opted to decline birthday gifts or redirect fan support to charitable causes.

Adding fuel to the fire, RESCENE has recently experienced a surge in popularity. The group upgraded from cramped living conditions to a spacious 325.16 square-meter dorm and received over 100 advertising offers, cementing their status as a top-tier girl group. Fans express disappointment that despite this financial windfall, the agency appears to be shifting the responsibility for basic equipment onto their supporters.

However, some fans defend the agency, arguing that the notice was merely a preemptive guideline for potential inquiries and not a demand for gifts. They contend that labeling this as a "witch hunt" is an overreaction, given that no explicit requests were made.

RESCENE, a five-member girl group under The Muse Entertainment, debuted in March. Their mini-album tracks "Glow Up" and "YoYo" gained traction on short-form video platforms, propelling them to unexpected fame. Rive, known for her exceptional dance skills and striking visuals, continues to be a standout performer in the group's activities.